There are thousands of coffee companies out there and as a result, thousands of coffee logos. If you do a little research you'll find a good portion of them using a traditional cappuccino cup as their mark. Differentiation being an important aspect of visual brand development, we opted to highlight the to-go cup—what most people drink their purchased coffee out of anyway.
Other projects include illustration and design for in-store graphics, exterior signage, packaging, and promotional materials.